You searched for: "*"

The results has been filter on Authors containing Kelvin MacKenzie.
ANA has found 2 results for you, in 144 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How electronic measurement is transforming the radio landscape in the United Kingdom

The paper provides the results of a national broadcast survey using electronic measurement in the United Kingdom compared against the results of the official diary-based Radio Survey. Special focus will be given to the commercial impact of the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Bill Ridley, Kelvin MacKenzie
June 17, 2004
×

Citation

Ridley and MacKenzie (2004a, June 17). How electronic measurement is transforming the radio landscape in the United Kingdom. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-electronic-measurement-is-transforming-the-radio-landscape-in-the-united-kingdom


Research papers

Does recall-based audience measurement truly represent the audiences of speech stations?

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom. Throughout the world, the research community is discussing the impact of electronic measurement on the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Bill Ridley, Kelvin MacKenzie
June 16, 2003
×

Citation

Ridley and MacKenzie (2003a, June 16). Does recall-based audience measurement truly represent the audiences of speech stations? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/does-recall-based-audience-measurement-truly-represent-the-audiences-of-speech-stations-